Yuuf:
Single promo shoot for Yuuf’s single release “Calzaghe”. (Released spring 2024).
Shot on location at Battersea Park.
Yuuf are an emerging 4-piece band from London, UK. Music heads would be quick to jump in and describe their music as pyschedelic mixed with international soul. I mean when I say you need to experience their music live to immerse yourself in the effects of their creations.
Yuuf asked me to help with the promo of their upcoming releases with the next track “Calzaghe” set to be released this spring, Yuuf’s music emulates that of the summer time and they asked me to capture this in the photos. Easy I thought…if we lived in LA perhaps. Try finding blue skies and summer scenes, in London…in early March. The sky you see in these photos is not AI-generated or photoshopped, it really just happened to be a very sunny morning (miraculously!).
This was the moodboard I pulled together for the band so I was able to guide them with styling and on the creative direction, you can view the full moodboard here. 
